Our LORE.
Built for the moment after the idea
LORE is an experience and narrative agency living at the intersection of tech, contemporary art, and music culture. We produce the moments that define a brand: activations, launches, openings, cultural events; and we manage the stories that outlast them.
We believe the most powerful thing a company can have isn't a product or a press release. It's a narrative people choose to carry with them.
Meet Joana
Joana Kawahara Lino refuses a single job title: not out of indecision, but because the work has never fit in one.
Creative director, cultural strategist, curator, writer, producer: she moves across disciplines the way some people move between rooms: purposefully, and always knowing where the light is.
She has built museums, shaped artist careers, written criticism, produced events, and advised founders… sometimes in the same week. Trained in architecture, fluent in six languages, funny in at least two, and shaped by the art world from New York, London, to Lisbon to Athens.
She founded LORE because the best stories don't tell themselves. Someone has to know how.